Gardrobe Store asked me to create content for their social channels, after we’ve been working together on a fun collab with my blog. During AW17 and SS18 seasons, I improved their online communication by setting out a new strategy for them: making Gardrobe Store a brand on its own, and build a whole new lifestyle around it. My tasks included social media management for their Instagram and Facebook page, creating content, photography and editorials, graphic design, write blogposts, Facebook advertising and remarketing, organise shopping events during Dutch Design Week and Easter Weekend, and influencer marketing.
I connected Gardrobe Store with +_ 15 influencers around the globe. Together they reached a total audience of 371K followers, and all of that without using any budgets. All collaborations were based on a barter deal. I choose to only work with micro-influencers up to 50K followers. They have a small but loyal following, which was really relevant for Gardrobe Store. We also saw it as a chance to start a long-term relationship with the influeners, whose following will grow in the future eventually. A fun project to do, as I’m an influencer myself and can use my personal experiences and network for it.
About Gardrobe Store
Settled in the middle of the Urban Shopper concept, together with 20 other independent shops operating in different disciplines, Gardrobe Store offers a wide range of mid- and high segment labels. Well known brands such as HOPE, Stutterheim, Libertine Libertine and Wonhundred are combined with upcoming high fashion labels as Black Crane and Universal Works. The interior in the Gardrobe store is established by Luuk van den Broek. Next to the physical store there’s an online store as well now, for everyone to expand their Gardrobe online.
Instagram: 4K+ followers