Chloe Alyshea | The Boyscouts
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The Boyscouts

After working together with Rotterdam based jewellery brand The Boyscouts for my blog, I was asked to help improve their social channels and online communication. Since our collaboration in February 2016 started, I became responsible for their online marketing communication. I managed their Instagram & Facebook pages, maintain contact with influencers, create digital content and newsletters, write blogposts for their Journal, roll out campaigns and update the webshop’s looks. I also photographed their AW18 stills, and Constructed lookbook. As a creative director I made sure the brand’s concept and story is executed perfectly into every detail.

As a side project I’ve created a series with creative artists based in Rotterdam, such as illustrators and photographers. Each one of them made 3 artworks specially for us in their own discipline, based on our jewellery designs. The output was spread along our social channels as a take-over format. In exchange for their time and effort we publish an interview, including portraits in their own workspace, on the blog done by me.

About The Boyscouts

The Boyscouts is a fashion accessory label from the Netherlands promoting elegance in urban life, with products varying from jewelry to bags and accessories. Combining urban with outdoor elements define the Boyscouts’ signature: Contemporary fashion meets the esthetics and tradition of scouting. Themes and items change with every new collection, but what never changes is the use of high quality materials. The Boyscouts believes in quality components, works with sustainable silver, fair-trade gold and local craftsmen.

Social Stats:

Instagram: 11K+
Facebook: 11K+
Pinterest: 600+


Photography, Social Media